The client asked me to re-brand their small business.
I created a set of hand-drawn logos for Fiore Curativo based on the healing flower.
All of the imagery is inspired by the natural healing elements that nature has to offer the body.
The Re-branding process for Fiore Curativo:
1. Meeting with the client to get an understanding of the brand. They gave me the following keywords: "nourishment" "healing" "restorative." We chat a bit about my process, how I work and what their CBD products.
2. I get to brainstorming images, based on this idea of naturalness, organic, healing. I created a mood board, did some sketches and got into the work flow.
3. The time to transfer over my paper sketches to the digital world arrives and I take everything into adobe illustrator land.
4. I send over some drafts, the client asked for thicker lines and a diverse range of fonts to look at for the logos.
5. Made the modifications, mock ups and sent over the files.
6. Client is satisfied and fiore curativo is re-born.
