The idea behind the logo was to combine the idea of a long journey, with the motifs of the horse and cowboy going on an adventure and the UFO as the transportation into another world, inviting SPRNOVA'S customers to take a cosmic trip.
Creating the Visual Brand Identity for SUPRNOVA:
1. I met with the client to brainstorm imagery, motifs for the brand based on the client's vision for suprnova. I asked the client to describe the brand in three words and they gave: "adventurous" "cosmic" "enlightenment"
2. I did some sketches to get some ideas down onto pen and paper.
3. I took the sketches into the digital realm and worked on different fonts, placements of the sketches and the texture of the logo.
4. Sent in the first drafts to the client and made some modifications on the typefaces.
5. Here we have suprnova, the cosmic trip!
